Media Contact:
Nikki Walker
770.454.7788 x105
nikki@nikkiwalkerpr.com
Institut’ DERMed introduces Daddy
Dearest
New Spa Treatment Eliminates
Rough, Dry Skin and Dad’s Fear of Spas
April 2009. As another Father’s Day prepares to turn the corner,
most will have only a short contemplative moment of gift giving thought…”blue
tie or red?” To help daughters, wives and other loved ones out of the gift
giving slump, Institut’ DERMed
introduces a spa massage service for the hands or feet that can ease a
deserving dad into the world of spa. In three steps the service can transform
his hard working hands into soft, supple expression of love and his tired feet
into a well rested foundation for his body’s temple.
Step 1: Prep skin with Institut’ DERMed Glycolic Body Wash
Soak hands in warm, scented water
for 5 minutes. Once moist, apply
Institut’ DERMed Glycolic Body Wash
and work the product in to the hands with firm massage. By allowing the product
to remain on the skin, the intensive wash formulated with Shea Butter and Glycolic
Acid clarifies and softens the overworked outer layer.
Step 2: Exfoliate skin with Institut’ DERMed Hand & Foot Scrub
Hand & Foot Scrub is an intensive exfoliation that provides
moisture and nourishment to the skin during the cleansing process. Applying the
product to wet feet and massage the blend of apricot, almond and peppermint oils into the skin. The
scrub will coolly refresh while sweeping away dead skin cells and impurities
leaving skin soft, supple and revitalized.
Step 3: Moisturize skin with Institut’ DERMed Glycolic Hand & Body
Lotion
The final step of massage
incorporates hydrating and exfoliations properties of the Glycolic Hand & Body Lotion. While working the product into the
skin the combined powers of milk proteins and glycolic acid penetrate,
continuing the therapeutic results and leaving skin soft and silky.
While the men’s skincare market
has grown by leaps and bounds, there remains an untapped market of those who
need to be reeled in. Use the upcoming holiday to book appointments and grow
your male client base with the help of products by Institut’ DERMed.
Institut’ DERMed is located at 5589 Peachtree Road in Atlanta, GA.
For more information
on Institut’ DERMed and to purchase professional products for your spa or
salon, please cal Tia Bell at 770-454-7788 or visit www.idermed.com
Institut’ DERMed. Changing lives
by changing skin one treatment at a time!